to Conduct an Effective Job Search
How prepared are you for planning and conducting an effective job search? Successful
job seekers must have both good information and well-developed job hunting skills. Three
important factors for a successful job search are an awareness of your goals and skills,
an understanding of the labor market, and a well planned job search campaign.
Experts recommend that you begin an active job search six to nine months in advance of
your target employment date. You can begin the process by visiting the Career Center early
(for students, nine months to a year before graduation).
The following six steps are used to conduct an effective job search.
STEP 1. Begin with Self-Assessment
The job search process begins with an identification of your values, interests, skills,
accomplishments, experience, and goals. How can you seek a position if you don't know what
you want from a job and what you have to offer prospective employers? Self-assessment,
though a time-consuming process, provides invaluable information to facilitate career
decisions and to prepare you to market your background effectively.
An awareness of what you value (qualities that are important and desirable) in a career
will aid you in exploring career goals and attaining greater satisfaction in your work.
Review the following list of values and check those most important to you. Then rank
your top five values in order of priority.
- Job security
- Working as part of a team
- Working independently with little supervision
- Making a contribution
- Professional status
- Mental challenge
- Pleasant surroundings
- Challenging, stimulating co-workers
- Different tasks to accomplish daily
- Financial rewards
- Creating something
- Ability to advance
Adapted from Training For Life, by Fred Hecklinger & Bernadette Curtin, T 1994.
Reprinted with permission from of Kendall/Hunt Publishing Company.
Interests (areas that arouse your attention or enthusiasm) are closely related to values
and frequently trigger skill development. You can identify interests by looking at
enduring themes in your life-activities that persist over time, consistent choices,
recurring dreams, or the way you spend your time. Try keeping a time-log or examining your
most enjoyable times in-depth. If after doing so, you are still not clear about your
interests or cannot rank them, consider meeting with a Career Center consultant or use the
vocational guidance and testing services of the University Counseling Center.
A skill refers to something you do well, including handling problems or tasks. The key to
your successful job search is recognizing these skills and communicating their usefulness
verbally and in writing to a prospective employer. Use accomplishment statements to do so.
- Describe your skills in concise, unambiguous terms.
- Refer to actual experiences to demonstrate your skill level.
- Connect your skills concisely to the needs of a prospective employer.
Some of the most marketable skills are those which are useful in a wide variety of work
environments. These are known as transferable skills. For example, the ability to write
effectively, communicate verbally, and use word processing or database software are valued
skills in the private as well as public sectors.
STEP 2. Research and Explore Career Options
The next step in the job search process is to explore the "matches" between
your identified skills, interests, and values and the demands of career fields and
organizations. Resource materials on occupations and employers (available in the Resource
Room) and informational interviews are two excellent tools for this search.
Perhaps the best way to explore career options is to try out intended jobs through
internships, cooperative education positions, part-time or summer jobs, or volunteer
opportunities. To better understand how to pursue these methods of gaining exposure to
jobs, read the sections on these topics.
STEP 3. Choose a Career Field, then Target Employers
After thoroughly researching possible careers/jobs, several field options will emerge
as most realistic and attractive. These options should become your career or job search
goals. It is probable that no single career will have the potential to utilize all your
skills, allow you to develop all your interests, and incorporate a value system completely
compatible with yours. Therefore, try to target a career field that will satisfy some of
your high-priority needs. Other needs of less importance can perhaps be satisfied in your
leisure time activities.
At this point, it is useful to get realistic feedback from experts in the field or
career consultants to determine if your assessment is realistic. A meeting or two with a
Career Center consultant is strongly encouraged to discuss your analysis and decisions.
During this or any other part of your job search, expect to use the resources of the
Career Center frequently.
Good research on employers will not only give you the competitive edge, but also help
you decide which employers you want to reach and which strategies you will use to contact
STEP 4. Prepare Job Search Materials and Develop Job Search Skills
Once your job goals have been targeted, resumes and application letters can be tailored
to reflect your qualifications as they relate to the interests of prospective employers.
While most job applicants are well aware of the need for well prepared resumes and
cover letters, many do not realize the need to spend an equal amount of time mastering job
search skills necessary to be effective in today's market. Learning which job search
strategies are productive, how to interview effectively, how to market yourself well, and
how to handle salary issues once an offer is made may be the subjects of regularly
scheduled workshops offered by your Career Center. See your Career Center for more
STEP 5. Plan and Conduct Job Search Campaign
Next, establish a target date for getting a job and decide how much time you can devote
to your search. Some individuals believe they cannot afford to take time from their
studies or a demanding job. Others procrastinate. Whatever the reasons, the results are
the same-your search will languish and you may miss out on industry hiring cycles and job
opportunities. So get organized early by setting aside a certain amount of time each week
to work on your search. Use a calendar and weekly planner and work backward from your
The greater number of contacts and interviews a job seeker has, the greater the number
of job offers. Therefore, it makes sense to use multiple strategies.
A. Pursue Advertised Vacancies
The most commonly used job search technique is to respond to advertised vacancies, both in
print and electronically.
Sources of vacancies include:
- JOBTRAK/Career Center Job Listings
- Campus interviews.
- Newsletters from trade or professional associations.
- Newspaper classified ads (most major cities are on-line).
- Employment services and agencies run by government and for-profit businesses
- Personnel department postings and phone lines.
Unfortunately, the most popular method for locating positions, responding to advertised
vacancies, is not the most effective. According to an article in the Harvard Business
Review, nearly 80% of the openings available at any one time are never advertised.
Job-seekers should respond to employment ads, but the main thrust of your efforts should
be toward establishing networks and identifying the hidden job market.
To increase the odds of your success in responding to advertised vacancies, by
telephone or letter, keep these tips in mind:
- Do not waste time responding to long shots.
- Use your cover letter to answer every requirement in the advertisement.
- Personalize your response as much as possible. Direct your materials to specific
individuals, not "To Whom It May Concern," or "Dear Sir/Madam," unless
the advertisements are blind newspaper ads (name of organization withheld). A quick phone
call can provide appropriate names. In a blind ad, address your letter to a specific
position title, (e.g., Dear "Marketing Manager").
- Try to contact or write to the manager who will make the final hiring decision as well
as the personnel representative named in the advertisements. For more information, see the
B. Develop a Contact Network
Once you have targeted a career or specific position, you should acquaint yourself with
professionals in that field or organization. These professionals offer you an insider's
view and can constitute your contact network, which can open doors that might otherwise
remain closed. Your network can also consist of family members, friends, classmates,
professors, and electronic discussion groups.
C. Contact Employers Directly
There are several methods and combinations of methods that can be utilized to contact
- Send a letter of application and your resume to the Human Resources department or
specific managers. This direct contact method is most successful for candidates in
high-demand fields (e.g., engineering and computer science). The success of this method is
greatly increased when letters are followed up by phone calls, which may result in an
invitation to visit the employer.
- Contact managers in organizations by phone or letter to request an appointment to
discuss the information you have obtained by reading annual reports, trade literature,
etc. For example: "I understand XYZ is planning to expand its foreign market. I am
completing an international business degree and am very interested in this expansion. It
seems a very progressive move. May I have 20 minutes of your time to discuss it?"
Indicate your desire to meet with them even if they have no positions currently available
in their department. Some job seekers find it useful to state that they will be looking
for jobs in the near future, but are now just gathering information about organizations.
Do not expect to be interviewed for a job at this juncture
- During your appointments with department managers, emphasize your knowledge and interest
in their organizations.
- Always follow up all interviews with thank-you letters, phone calls, and, when
appropriate, resumes that have been revised based on information and suggestions provided
- Even if managers have no positions available, once they have had a personal interaction
with you, they may think of you the next time they have, or hear of, an appropriate
opening. It is critical to stay in touch with these managers, at least on a bi-monthly
- Many job seekers have used informational interviewing to create new positions by
identifying organizational needs (through the interview, research, etc.) and proposing
these needs be filled with their own skills.
D. Follow-Up and Record Keeping
No matter what job search strategies you choose, follow-up and record keeping are
important for success. Maintain a careful record of all interviews, thank-you notes sent,
referrals made and follow-up actions. Job seekers who fail to maintain this information
often lose valuable contacts as well as credibility with prospective employers. There are
models for keeping such records in the various job search manuals in the Resource Room.
E. Be Persistent
Job searching is hard work and there are times when you will get discouraged. But if you
keep up with it, you can avoid feeling anxious and will actually have more energy. If your
search is not producing the results that you would like, avoid blaming yourself and try a
new strategy. Do not be reluctant to submit your credentials on more than one occasion to
an organization for which you would like to work. This attitude demonstrates your
enthusiasm and interest.
STEP 6. Obtain Offer and Continue to Develop Your Career Action Plan
Congratulations! Your job search campaign has been successful. You have been offered a
position you wish to accept. Send a note to all the people who helped you relaying the
good news. Remember to continue to use all six steps cyclically to assist you in your
career progression or job change.